How to create offerings that stand out

Think of your offerings as the menu items guests can buy from you. You’ll give each offering a name, description, photo and price to help distinguish what you provide.

Add at least 3 offerings at different prices to give guests more options and help meet your earnings goals. The best practice is to set up offerings at entry, standard and premium prices.

Your prices should reflect the format, complexity and uniqueness of each offering. For example, a photographer in the US could provide a half-hour session that costs less than $50 USD, a personalised portrait session that costs between $50 USD and $150 USD, and a family session that costs more than $150 USD.

Guests looking for services on Airbnb will see your lowest price in search results. An entry offering can help attract first-time guests and generate interest in your other offerings.

Consider giving guests different times and locations to choose from as well. For example, a chef might provide an organic breakfast, farmers market lunch and 3-course dinner, and an aesthetician could offer facials at their own spa and at the guest’s home.

Each offering includes a title, description and photo.

• Title: Label your offering in a few words with specific, easy-to-understand language.
• Description: Begin with a concise, compelling description of what’s included. Highlight certain ingredients, techniques, equipment or materials that make the offering special. Be as specific as possible to help your offering stand out.
• Photo: Select an image you’ve already uploaded or add a new one. Focus on one detail or person, with a plain background.

Once you’ve created your offerings, you can edit or reorder them as needed.

All hosts, photos and listing details must meet the standards and requirements for Airbnb Services.

Information contained in this article may have changed since publication.